A woman sitting on a blue armchair, smiling and holding a pen over an open notebook, with a bookshelf in the background. The text 'Client Case Study' is overlaid on the image.

The Client: Mindset ReDesign

Website + Logo Design

Jen Smith’s business, Mindset Redesign, is a coaching practice focused on helping individuals create lasting change by rewiring subconscious beliefs. Using modalities like NLP, EFT, and clinical hypnotherapy, she helps clients clear emotional blocks, build confidence, and move forward with clarity and self-trust. Her work goes beyond surface-level mindset shifts, guiding people to transform how they think, show up, and navigate their lives from the inside out.

The Rapport Solution: The Rapport solution was to create a clear, elevated brand identity and website that translates Jen’s subconscious work into a compelling, client-facing message that builds trust and drives connection.

Visit her Website.

A brand kit showing a color palette with primary colors black, white, and light gray, secondary colors light green and dark gray, fonts Montserrat, The Seasons, and Osity, and various mood boards with images, color schemes, and graphic designs.
A website design for a mindset and life coaching business featuring a woman in a white sweater holding a pen and notepad, with sections about coaching services, background, and target clients.
A graphic titled 'The Outcome' lists four steps for a branding project: 1. Brand Kit, 2. Final Logo Iterations, 1. Brand New Website, 1. Tagline. The background features a soft gradient of pastel colors with abstract shapes. The bottom contains the text 'RAPPORT AGENCY by Lily Grace York'.
A book cover titled 'Mindset Redesign: A Foundation for Sustainable Change' with a subtitle 'Logo Design', featuring a minimalistic black, white, and grey color scheme.